DIRECTOR'S CORNER
 
I’ve always said that being a Chamber member, especially an active one, is good for your business, but that belief was hard to quantify.  Until now, that is!  A recent national study presents powerful data showing that businesses who are members of their local Chamber of Commerce, and promote that fact, were 44% more likely to be rated favorable than non-Chamber members. 
The study also reveals that high involvement in your chamber is a great business strategy for communicating the company traits of “uses good business practices, reputable, cares about customers, and is involved in the community”.  Businesses active in the Chamber and sponsored community events were 24-29% more effective in communicating those traits.  An excellent way to convey the idea that you are highly involved with the Chamber, sponsor local events and secure your advertising and professional development needs all at the same time is to become a sponsor.  All of our sponsorships include repeated promotion in the local newspapers, this newsletter, online event reminders, mailings and meeting announcements.  Some include banner ads on our website, year-long logo web site links and signage at the event.  I know advertising funds are tight right now, but that’s the one line item on your budget that you shouldn’t decrease.  The Nordonia Hills Chamber has sponsorships available from $50 to $2,000.  We have one to fit your budget and marketing needs.  Now that a national study PROVES the value of your Chamber membership, take it one step further and really make your membership work for you.

That’s my opinion, and I welcome yours.

Laura Sparano
Executive Director